Cornerstone will be of particular interest to travel management companies serving the corporate market as well as corporate travel managers. Cornerstone has specialized in creating innovative applications that automate many of the most complex and time-intensive aspects of the reservation management process. Cornerstone's software is essential for every profitable travel management organization, particularly with the virtual demise of commissions, the increasing complexity of the reservation process and the expansion of distribution options. Cornerstone is one of the leading suppliers in this field with products that cover the whole booking lifecycle.

Cornerstone was founded in 1992 in Bloomington, Indiana, USA, out of a need to improve the quality of service provided by travel agencies. They have continued to develop products that improve the travel organisation's profitability, from the creation through the execution and analysis of a travel reservation.

The majority of products are productivity tools which are available in a "software as a service" (SaaS) model. They can either be used independently or as a complete suite. The products include ResMarker, iQCX, iQCX Mail and AutoTicket. As the names suggest, these help the agency throughout the booking cycle.

Cornerstone's key product is iQCX, a workflow management, quality control and file finishing tool that automates the costly manual aspects of creating and fulfilling travel reservations. The functionality and business process rule writing capabilities are virtually endless and iQCX uses customer configurable parameters to run its checks, which can be set differently for individual customers and travellers. In addition, iQCX's trip improvement functionality constantly checks for better fares, seat availability, wait-list etc.

In addition to its mid-office product suite, Cornerstone's iBank data consolidation and reporting tool mines travel data from a variety of sources, including GDS and back-office systems. iBank delivers over 120 standard reports and a virtually unlimited number of user defined reports that allow agencies and corporate customers to view travel spend, trends, policy adherence, profitability etc. Cornerstone's iBank Analytics is a powerful, point-and-click dashboard that lets agencies and their customers drill down into travel data for quick answers to immediate questions. Data can be refreshed up to every minute and reports are available online, 24 hours a day via the Internet.

The Cornerstone product set is comprehensive and deserves closer inspection. Agencies averaging £6 million a year or above in corporate travel sales should find a suitable product to help improve profitability. Large corporate customers with annual flight spend of approximately £3 million would be interested in iBank.
Cornerstone has over 500 customers worldwide, including American Express, ConocoPhillips and United Airlines. It has a European office located in the UK servicing nearly 20 customers. Cornerstone can be found on Stand B55.