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Yield & Revenue Management
The balancing act of calculating and managing the supply-and-demand of travel product is called Yield Management. This is a critical module of a reservation system, or can be a separate yield and pricing system, which enables the Tour Operator, Hotel Owner or Airline for example, to be able to measure and adjust the balance between available product and its pricing (managing the ‘yield’), to aim for the best profitability from their sales and purchasing of stock.