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Darren Barker is the General Manager for Emirates Holidays UK having joined in late 2013. He spent the previous 5 years with Orbitz Worldwide, initially being heavily involved in the turnaround and growth of European OTA ebookers then moving across to found and manage the European white label and distribution business – a process which enabled him to meet many of the technology players in the industry and get a first hand insight into how many businesses approach ancillary sales and technical solutions.
Before Darren moved into travel, he had spent time in the technology, telecoms and retail sectors helping to grow big household names such as ASDA, Disney and Virgin through analytics, process optimisation and focusing the business on the customer. Darren enjoys to work on business strategy and has found his experience outside of travel serves as a constant source of inspiration and process best practice.
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