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Travolution Theatre

New for 2011, the free seminar programme devised by the Travolution editorial team deals with a wide range of current travel technology issues*

 

Day 1 - Tuesday 8 February 2011

 

11.00 - 11.45 Google - bypass or embrace?
As the cost of advertising on the world's most popular search engine becomes increasingly prohibitive how are firms looking to avoid this by finding other routes to market.
Dan Robb, Senior Industry Head for Travel, Google
Steve Endacott, Chief Executive Officer, On Holiday Group
Download the presentation here

12.00 - 12.45 Travolution/Amadeus Travel Innovation Report
Travolution and Amadeus present the findings of our first ever travel technology benchmarking report based on exclusive research commissioned from Kew Associates.  The presentation will be followed by a panel debate.
Tim Russell, Managing Director, Amadeus
Simon Ferguson, Chief Executive, TWGroup
Lee Hayhurst, Editor, Travolution
Andrew Nicholson, Traveltainment
Russell Parr, Attraction World
Ashley Jones, Attraction Tickets Direct
John McEwan, Advantage Travel Centres and ABTA


1.00 - 1.45 Apps and the future of mobile marketing
Building on Travolution’s special Apps edition (out December 2010) we ask what the future is for Apps in a world of web enabled mobile.
Robert Campbell, Director and Co-founder, Offexploring
Michelle Fuller, Founding Director, eDigitalResearch
Download the presentation here

2.00 -2.45  Video – the future of web
Boutique hotel brand Mr and Mrs Smith and web agency Nucleus tell us why they are investing in video technology and we look at how agents/operators will use cloud computing to allow their sites to host this increasingly rich content.
Peter Matthews, Founder and Managing Director, Nucleus
Download the presentation here
James Lohan, CEO, Mr & Mrs Smith
Download the presentation here

3.00 - 3.45 The European perspective
Efficient Frontier and Adyen run through the major trends in online travel marketing and selling in the major European markets.
Jonathan Beeston, European Head of Client Services, Efficient Frontier
Download the presentation here
Sander Maertens, Vice President, Adyen


4.00 - 4.45 Personalisation and behavioural marketing
How technological developments will make sure websites and online advertising offer increasingly bespoke service customers.
Jonathan Greensted, Business Development Director, Zolv
Download the presentation here
Tracey Cheffey, Category Director for Travel, Yahoo!
Download the presentation here

 

Day 2 - Wednesday 9 February 2011

 

11.00 - 11.45 Travolution/Amadeus Travel Innovation Report
Travolution and Amadeus present the findings of our first ever travel technology benchmarking report based on exclusive research commissioned from Kew Associates.  The presentation will be followed by a panel debate.
Scott Davies, UK Commercial Director, Amadeus
Simon Ferguson, Chief Executive, TWgroup
Lee Hayhurst, Editor, Travolution
Andrew Nicholson, Traveltainment
Stuart Jackson, Monarch Group/Cosmos
Paul Evans, Lowcost Travel Group


12.00 - 12.45 Apps and the future of mobile marketing 
Building on Travolution’s special Apps edition (out December 2010) we ask what the future is for Apps in a world of web enabled mobile.
Robert Campbell, Director and Co-founder, Offexploring
Helen Burt, Associate Director, Business Development, eDigitalResearch
Download the presentation here

1.00 - 1.45 The art of good search marketing
This session will look at what the latest developments and issues are in search marketing and offer practical quick fire tips for search marketing excellence.
Jonathan Beeston, European Head of Client Services, Efficient Frontier
Download the presentation here
Matt Adams, Managing Director, Go Optimisation
Download the presentation here
Ed Stevenson, Managing Director Europe, Marin Software
Download the presentation here

2.00 - 2.45 CRM and crisis management
2010 saw a series of unforeseen crises hit the travel industry from unusual weather and industrial action to ash cloud airspace closures and technical problems. How did the companies impacted by these crises cope and respond in a fast developing social media age? And what has this highlighted for CRM and complaint management in the travel industry?
Ruth Harknett, CRM specialist, CDC Software
Download the presentation here
Michael Wallis, Customer Care, Support and Duty Manager, Travelsphere

3.00 - 3.45 Social networking and the travel industry
How will social networking sites change the face of travel retailing as they continues to grow in terms of size and influence and seek to drive up their own revenues from the networks they own.
Craig Ashford, Director, Bookable Holidays
Download the presentation here
Anthony Rawlins, MD, Digital Visitor
Download the presentation here

4.00 -  4.45 What will happen in search in 2011?
Greenlight shares what 2010 delivered for search marketing, what’s in store for 2011 and the implications of its predictions for online marketing strategies in the travel sector.
Hannah Kimuyu, Director of Paid Search, Greenlight
Adam Bunn, SEO Director, Greenlight
Download the presentation here


 *Programme is subject to change