TTE Live Theatre 2012
Discover the latest industry tips and techniques from leading experts in these case study led sessions. An unrivalled opportunity to improve business performance with cutting edge ideas and solutions.
Sessions are FREE to attend and places are allocated on a first come first served basis.
To find out how you can get involved in 2012 contact Ella Sopp on 020 7970 6436 or email ella.sopp@centaur.co.uk
Day 1 - Tuesday 7 February 2012
| 10:00 - 10:45 |
TravelMole
Graham McKenzie, TravelMole |
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11:00 - 11:45
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What THack did to the industry
What happens when travel companies let developers loose on their code and product? What are the benefits to being open and where does it lead? Tnooz presents the best of the THacks from around the world and debates how ideas can breed creativity and innovation.
Kevin May, Editor & Co-founder, Tnooz
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12:00 - 12:45
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Championing Competition, Transparency and Consumer Choice – the Role of Independent Travel Distribution
Christoph Klenner will discuss the benefits that independent travel distribution, in particular the GDSs and online travel companies, bring to business and leisure travellers alike. He will deliver some thought provoking points on how the robust GDS technology stands up against emerging business models, in particular when it comes to being a one-stop shop for business travellers and an unmatched tool for delivering transparency and unbiased travel data so that consumers can make truly informed choices. He will also shed light on how U.S. and European regulators are looking at the current travel distribution landscape, and which regulatory challenges - and opportunities - lie ahead.
Christoph Klenner, Secretary General, European Travel Technology Services Association (ETTSA) - click here for Christoph's biography
 
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13:00 - 13:45
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AdInsight
Nick Crump, Sales and Marketing Director, AdInsight
 
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14:00 - 14:45
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What the hell is the Social Graph?
Social media has changed, moving on from crisis management, marketing and PR to hopefully more meaningful relationships between consumers and the industry. But how can the industry really use the detailed and valuable Social Graph in an effective way? Or is it impossible?
Kevin May, Editor & Co-founder, Tnooz
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16:00 - 16:45
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Expanding your search marketing into global markets
Guava discuss 10 things you should consider to successfully implement a multi-territory search marketing strategy.
Paul Langston, Business Development, Guava
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Day 2 - Wednesday 8 February 2012
| 12:00 - 12:45 |
The Launch of TTIcodes - Unique Hotel Identifiers
Travel Technology Initiative together with the European Tour Operators Association have launched a revolutionary new hotel identification service. Called TTIcodes, the service which will be fulfilled by GIATA GmbH offers unique hotel identifiers for every hotel used by tour operators, bedbanks and other subscribers. In this session, you will learn about how you can implement TTIcodes to avoid the confusion that is currently rife in the industry as it struggles with hotel names that are misspelt, wrongly translated or simply incorrect.
Peter Dennis, Chairman, Travel Technology Initiative
  
Andeas Posmeck, Managing Director, GIATA GmbH
Peter Hazel, TTIcodes Project Manager, Travel Technology Initiative
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13:00 - 13:45
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Using social media to maximise content
Content is King. You’ve heard this time and time again, but are you really making the most with the content you are gathering by utilising opportunities provided through social media? In this session, Digital Visitor will share tips and advice on how you can make the most of your content through social media marketing.
The session will look specifically at the following:
Why do you need content? The benefits of gathering UGC i.e. driving more traffic and improving SEO.
How will you get it? Tips on how you can gather quality UGC.
How will you distribute this content far and wide? What methods can you use to share your content.
Anthony Rawlins, CEO and Founder, Digital Visitor - click here for Anthony's biography
 
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14:00 - 14:45
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Big Data and Open Access - the next frontier in travel tech
The gatekeepers of product data are slowly beginning to relinquish control, but does this go far enough for the many startups and developers around the industry yearn who to capitalise on it? And how does the utopian vision of Big Data fit in the industry, if at all?
Kevin May, Editor & Co-founder, Tnooz
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15:00 - 15:45
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Hospitality Sales Marketing Association International
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