Press Room

All News

Pure360 has this month launched its industry leading functionality Social register on Facebook

Wednesday, January 11, 2012
Pure360 has this month launched its industry leading functionality Social register on Facebook, meaning their customers can drive signups for email marketing campaigns direct from the social media giant. This functionality comes just two months after Pure360 launched mobile optimising Reporting by device.

There are over 800million active users of Facebook and nearly all of them check their emails at least once a day.  With Pure360’s new functionality, there’s no need for users to fill in a form to sign up to receive emails. A single click button will capture information such as Name, Gender, Birthday, Current city and more.  Marketers can quickly grow their opted-in lists and send highly targeted email communications as a result.

As if that wasn’t enough, the email marketing and SMS software provider has also launched Posting to social media sites which enables its customers to post campaigns directly to their Facebook and Twitter pages as well as the email inbox.  Once more this functionality allows marketers to spread their brand’s message even further.

Abi Clowes, Pure360 Head of Marketing, commented: “We are incredibly excited about our latest functionality.  Social media is becoming an increasingly important channel for marketers and, used together with email, it can produce some powerful results. Pure360’s vision is to allow marketers to send and receive their messages, regardless of channel, via the same platform. Combining email, mobile & social will ensure this happens.”