Continental Airlines (UK) checks in with Neolane's software for customer marketing
RICHMOND UPON THAMES, UK - February 4th 2008 - Neolane, a provider of customer marketing and communication software solutions, has today announced Continental Airlines Inc., (NYSE:CAL), the world's fifth largest airline, as a new customer in the UK.
Continental Airlines in the UK will use the Neolane software platform to create one-to-one personalised marketing communications to help it engage with customers, encourage loyalty, web site visits and ticket sales. The airline will first use the software to construct detailed profiles of its customers and prospect customers to better understand them, their expectations and requirements. The Neolane software will then enable Continental to create and automate personalised campaigns; serving each individual customer with offers and news relevant to them while also tracking individual campaign results and return on investment.
"Neolane provides us with a combined solution for building, maintaining and segmenting customer data, and creating automated, highly targeted and progressive marketing campaigns centrally, in-house," said Martin Braisby, Continental Airlines' marketing manager for the UK and Ireland. ”I am confident that implementing Neolane in our UK operations will be good for our customers and for the company.”
Continental's Neolane-generated campaigns will commence in Spring 2008 and target frequent business and leisure flyers to the United States as well as the travel trade. Continental's routes from London Heathrow to New York/Newark and Houston commence on 30th March 2008 and will be strongly promoted. A regional focus around the seven existing UK airports from which Continental already flies is also planned. Initial campaigns are to be email-based and will include a ‘viral' element, such as ‘refer-a-friend' aimed at increasing the prospect database. Personalised content Direct Mail (DM) campaigns may follow, utilising Neolane's integrated multichannel marketing communications capabilities.
"Continental Airlines in the UK is following best practice by profiling customers and presenting each one with information and offers likely to be of interest, rather than conducting blanket campaigns,” said François Laxalt, marketing director of Neolane in Europe. "Using Neolane to automate and personalise their campaigns many companies in Europe and North America have significantly improved customer interaction and the success of their marketing activities.”
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About Continental Airlines
Continental Airlines is the world's fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,900 daily departures throughout the Americas, Europe and Asia, serving 144 domestic and 139 international destinations. More than 580 additional points are served via SkyTeam alliance airlines. With more than 45,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with Continental Express, carries approximately 69 million passengers per year. Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For more company information, visit www.continental.com
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications which enable organisations to create a single marketing view of their customers and prospects in a unified datamart. By orchestrating multiple channels to market, e.g. e-mail, direct mail, SMS, web, telephone on an in-house or mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents) through advanced editorial content management.
Major international accounts have selected and run Neolane technology: Bales Worldwide, zavvi (Virgin Megastores), Canon (UK), Packard Bell, GE Real Estate, T-Online, Fnac, Sephora, Credit Agricole Synergie, AXA Bank, Accor Hotels, Alcatel, BT, FINAREF, Publicis, Belgacom Skynet, Boursorama, EMI Music, Finaref, Alapage, Wolters Kluwer, Dassault Systems, Alcatel-Lucent, SAS Scandinavian Airlines.