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Neolane's 2007 successes extend to North America

January 2008

RICHMOND UPON THAMES, UK - January 15th 2008 - Neolane, a provider of customer marketing and communication software solutions, ended 2007 after another year of rapid revenue growth in the UK and rest of Europe and the extension of its operations into North America.

During the year, Neolane welcomed 35 new customers, including: SAS (Airlines), Bales Worldwide (Travel & Leisure), Canon (Hi-Tech), Confetti (Retail), Mailtrack (Marketing Services Provider), Alcatel-Lucent (Telecoms) and Tele2 (Telecoms). For the fifth year running, Neolane again doubled its sales figures thanks to the very rapid uptake of the Neolane v4 marketing and customer communications software platform.

With the commencement of a North American operation in October 2007, Neolane can now be reached in Boston, Atlanta and San Francisco as well as via its existing European office network covering London, Paris and Copenhagen.

"Neolane provides the only enterprise marketing platform that effectively unites emerging technologies with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive revenue," said Francois Laxalt, marketing director of Neolane in Europe. "More than 100 of the world's most innovative marketers including Accor Hotels, Dating Direct, EMI Music, Packard Bell, Sephora and Zavvi trust Neolane to drive highly personalised, tightly coordinated digital and print marketing initiatives."

In the United States, Neolane and Packard Bell won an award for Multichannel Marketing Achievements at the National Center for Database Marketing (NCDM) Conference. In France, more than half of the country’s top 15 eCommerce sites use Neolane solutions.

Neolane allows companies to gain better visibility and control over their total marketing operations and more efficiently build and execute communications strategies. With Neolane, business-to-consumer and business-to-business companies can drive dynamic content personalisation across multiple mediums to create more relevant two-way dialogue. The platform can easily combine direct mail, email, web personalisation, digital printing, WAP Push, and mobile applications like SMS ("Short Message Service" or text messaging) and MMS ("Multimedia Message Service") into a tightly orchestrated marketing programme. This stands in stark contrast to competitive solutions whose direct-mail roots have stunted their flexibility to support and smoothly integrate these new modes of communication.

Helping to fund its growth, in early 2007 Neolane closed a second round of financing of €5 million (Euros) led by XAnge, through its XAnge Capital and XAnge Private Equity funds. XAnge joins Auriga Partners, the original first-round investor, in backing Neolane.

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About Neolane
Neolane is a provider of enterprise solutions for customer-oriented marketing and outbound communications which enable organisations to create a single marketing view of their customers and prospects in a unified datamart. By orchestrating multiple channels to market, e.g. e-mail, direct mail, SMS, web, telephone on an in-house or mid-sourced platform, marketing professionals gain complete control over their campaigns and a whole range of automated and ad-hoc outbound communications (alerts, notifications, e-billing, statements, business documents) through advanced editorial content management. Website: http://www.neolane.com

Major international accounts have selected and run Neolane technology: Bales Worldwide, Zavvi (Virgin Megastores), Packard Bell, GE Real Estate, T-Online, Fnac.com, Sephora, AXA bank, Accor Hotels, Alcatel, BT, FINAREF, Publicis, Belgacom Skynet, Wanadoo Data, Boursorama, EMI Music, Finaref, Alapage-Marcopoly, Wolters Kluwer, Dassault Systems.

Press contact:

Derek Harris (For Neolane)
Harris Communications
IT Marketing, Writing and PR
Tel:+44 (0) 845 8386 044
Mob:+44 (0) 786 7525 722
mailto:[email protected]