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Travel Technology Spins Web 2.0 Seminar Sessions in 2008

December 2007

The Travel Technology Show has reaffirmed its position as the destination for education into the future of travel technology as organiser Centaur Exhibitions unveils the show's seminar programme for 2008.

The programme for next year's event, which takes place on February 5-6 at London's Earls Court 2, launches with ten core seminars, a CIMTIG session, four presentations hosted in association with Travolution magazine and a free expert panel discussion held on the show floor, which is brand new for 2008 and an absolute must-attend event.

"All sessions have been designed to satisfy the ever-increasing thirst for knowledge of travel technology buyers by exploring and explaining the challenges and opportunities that face them in the future," explained Travel Technology Show event director Neil Simpson.

Web 2.0 is just one of the many critical issues the seminar programme investigates. Building Travel Brands Using Web 2.0 looks into the technological phenomenon of social networking and how this can be embraced by travel companies to both develop their brand online and immerse customers more deeply in the booking experience.

Steve Dunne from CIMTIG is also focusing on Web 2.0 with his Podcasting Master Class. He will not only explain what exactly a podcast is, but also make it clear whether you should or shouldn't have one and, if you should, how to make a great one.

Neil Simpson added: "Creating a community is the future of online travel as so many travellers go by word of mouth and customer recommendations, but capturing and creating that environment within the industry presents an interesting set of challenges. Building Travel Brands Using Web 2.0 and the Podcasting Master Class should help visitors to overcome at least some of them. "

Neil Simpson also points to Future Travel Technology Needs; How Travel Companies Can Exploit Mobile Technology and Searching For the Perfect Search Engine Marketing Strategy as further highlights that visitors should not miss out on.

Speakers from Anite Travel Systems, Dolphin Dynamics and Hypertech Solutions will reveal the technology trends of tomorrow that all self-respecting travel businesses should have on their radar today during the Future Travel Technology Needs session.

Over the past few years, there has been more speculation than action when it comes to exploiting mobile technology in the travel industry. But as customers become more comfortable with the technology, travel companies can be braver. Speakers from thetrainline, Mobile Travel Technologies and The Handy Group give real-life examples and offer practical advice during the session: How Travel Companies Can Exploit Mobile Technology.

If you're struggling as to what your search engine optimisation and pay-per-click strategies should be, then Searching for the Perfect Search Engine Marketing Strategy is the session for you. The panel will offer valuable advice on best practice.

Kevin May, editor of Travolution - the magazine for the online travel industry - is moderating four sessions: If Only I Could Create the Perfect Travel Website ...; Integrating the Old Into the New; It's Marketing, Jim, But Not As We Know It and Starting-up Again.

Seminar sessions booked in advance (before February 1) cost £45 each - a saving of £10 on tickets bought on the day. Press and visitors can register free to attend the exhibition at www.traveltechnologyshow.com


For more information:
Charlotte Le Rougetel at Bastion on +44 (0) 20 7421 7600; [email protected]