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Serving your mobile customers smarter
12/23/2013 12:00:00 AM
“Multi-screens are causing multi-confusion. People are researching on tablet, checking whether their offer is available on mobile and then switching to a laptop to book, losing parts of the ‘ideal trip’ along the way” – Yahoo, Dec 2013
Evidently serving the mobile consumer is a challenge that many hotels and tour operators struggle with. Mobile devices, constantly reaching new heights of sophistication, allow brands to be innovative in their mobile strategy and reduce the gap between inspiration and booking. And mobile consumers are increasingly turning away from the brands that are slow in embracing the mobile evolution.
So with a number of options available, how do you develop a sound mobile strategy to serve what your customer wants?
To make it easier for you we have listed down a few key elements of your mobile strategy:
#1 – Make sure your mobile website enhances the user experience. Give easy access to your contact information, utilise the geo-location capability of the mobile and display geo specific content such as offers and availabilities, allow social media integration and include multi-language and multi currency support.
#2- Use a mobile app to enrich the relationship with your users by making it more contextual. Exploit moments of truth, offer hyper-personalised services, allow clients to access holiday booking details and make additional requests, allow customisation and feedback and use push notifications to reach segmented clients to entice the holiday ideas and make bookings.
#3- Use mobile search ads create more leads. Google mobile search results can be different from desktop results. Mobile search advertising allows you to reach targeted audiences in specific geographical areas and bring in immediate results. Make your ads lead them to your offer pages and generate enquiries.
#4 – Increase your email’s impact on the mobile by optimising them for the mobile. Keep your message short and the design basic. Make sure your email client does not strip out media queries and CSS styles.
We at Appssential have helped many travel businesses with their mobile strategy and we would be happy to help you with yours. For more information visit www.appssential.com
Email us at [email protected] for a demo of how your existing website is coming up on various different smart phones versus how it could look with our affordable optimisation service.
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