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Objective ensures travel companies harness growth in digital marketing with bespoke mobile and tablet app development

1/28/2014 12:00:00 AM
Discuss your mobile and tablet app ideas with Objective’s friendly team on stand T121

Introduce a Three Device Strategy – Mobile, Tablet and PC

Today’s travel consumers tend to use more than one digital device to plan and book a holiday.
Travel consumers want to access relevant, useful information on whichever device they choose. 
So your digital marketing strategy needs to support a cross-device customer journey.

According to Gartner:

•    About 65% of all online purchases are started on a smartphone
•    About 85% of travel bookings are completed on a desktop or laptop

Karen Harding, Marketing Manager explains
“Use of tablets is rocketing, with 15% penetration now and 134% growth predicted by 2014.
Tablet usage is driving mobile travel bookings so it makes sense to have tablet apps as well as mobile apps and a mobile-optimised website.” 

Introduce relevant content in channels favoured by your travel customer.
Consider the three channels, Smartphone, PC /Laptop and Tablet to reach your potential holiday makers with relevant content and device-savvy travel software.
Make sure your website is mobile-enabled. The mobile website should be formatted for a smaller screen with easy access to the most important functions such as inspirations, prices and a simplified shopping basket.
In meeting your business and digital objectives, consider how the customer journey may span desk and mobile devices to give your customer an engaging user experience.

Objective, a software, web and mobile development agency with a 25 year track record of building successful bespoke solutions, will be exhibiting at Travel Technology Europe for the second consecutive year. We look forward to meeting you on Stand T121.


Media Enquiries:
For further press information please contact: Karen Harding, Marketing Manager, [email protected]

Notes to editor:
Images, logos and interviews available upon request

About Objective
Objective helps grow your ideas into commercial success. Working across the travel sector with technical, marketing and business leaders our skilled development team builds tailor-made software; web applications and bespoke mobile and tablet apps.
Established in 1987, Objective work on independent projects or as an additional resource to your busy in-house IT team.

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